About


Baby Care Magazines International is the association of European trade magazines that significantly publish information on the baby care products and children clothing industry and market. The BCMI aims to ensure that its membership represents a leading trade journal in each country. Right now the association has the following members:

  • Belgium: K-Boetiek, Mieke Masyn
  • China: Nursery China, May Liang
  • England: Nursery Today, Penny Franks
  • Germany: baby&junior, Tanja Kraemer
  • Italy: Il Giornale dell’Infanzia, Daniele Caroli
  • Netherlands: BabyWereld, Carola Siksma-Ruiters
  • Norway: Baby, Hobby & Leketøy, Anne-Grethe Burø
  • Poland: Branza Dziecieca, Marek Jankowski
  • Spain: Puericultura Market, Emili Alsina
  • Sweden: Lek & Babyrevyn, Lena Hedö
BCMI members at Kind + Jugend 2014 in Cologne.

BCMI members at Kind + Jugend 2014 in Cologne.

The Association was formed with the objective of achieving closer co-operation between leading baby care products and children clothing trade magazines throughout Europe. This co-operation extends to:

  • Exchanging information about the relevant market as developments occur.
  • Members agreeing to recommend each other’s journals to potential advertisers, provided there is no conflict of interest.
  • Members always being willing to co-operate with each other to foster the interest of the industry and of their publications where no conflicts of interest occur.
  • The Association will aim to arrange at least one baby care products or children clothing company visit per year, which should be regarded as top priority by all members.

Created in 2004, Baby Care Magazines International, at the beginning a European association, became global in 2012 when the Chinese member joined.

In September 2004, a meeting promoted by Daniele Caroli, editor-in-chief of Il Giornale dell’Infanzia, the Italian baby care products trade magazine, gathered six similar journals which decided to create an association in order to make it possibile for the members to exchange market data, branch information and articles. The meeting took place in the press room of the Kind + Jugend fair in Cologne, and the organizers of the exhibition immediately asked the members of the association to be part, on a rotation basis, of the jury of the Innovation Award, which would be launched the following year. Ever since, the annual meeting of BCMI has taken place in Cologne during Kind + Jugend.

The six founding members – Baby Hobby and Leketøy, Norway; Baby Wereld, the Netherlands; Il Giornale dell’Infanzia, Italy; K-Boetiek/K-Boutique, Belgium; Nursery Today, United Kingdom; Puericultura Market, Spain – after having approved the association’s statute, which defines rights and duties of the member magazines and promotes their cooperation, elected Caroli as President for a three-year term, at the end of which he was succeeded by Filip Werniers, editor-in-chief of K-Boetiek.

In 2008, as Werniers had left his job to join a Belgian company in the toy business, Carola Siksma-Ruiters, publisher and editor-in-chief of Baby Wereld, was elected new President.

In 2010 the association welcomed a new member, the Polish magazine Branża Dziecięca, and in 2012 two more journals joined: Leksaks Revyn (Sweden), a toy trade magazine which had added a nursery section, and Juvenile Products (now Nursery China), initially a supplement of Toy & Hobby, the official magazine of the China Toy & Juvenile Products Association.

The latest changes, in September 2014, concern the entry of the tenth member, Baby & Junior (Germany) and the election of a new President, Marek Jankowski, publisher and editor-in-chief of Branża Dziecięca, after Siksma-Ruiters expressed the wish to be substituted having by far gone beyond the duration of her term.

During these ten years, the association has consolidated its cooperation with Koelmesse, especially as regards the Kind + Jugend Innovation Award, and its members have been invited to attend international nursery fairs such as China Kids Expo in Shanghai (since 2011), Kids’ Time in Kielce, Poland (since 2012), and Puericultura Madrid (since 2014). Delegations of BCMI members have also visited companies like Aerts/Childhome (Belgium), BabyBjörn (Sweden), Cybex (Germany), and attended international events staged in Europe by Dorel.

BCMI members at BabyBjörn (2008).

BCMI members at BabyBjörn (2008).

BCMI members at Cybex headquarters (2013).

BCMI members at Cybex headquarters (2013).