Baby Care Magazines International is the association of respected trade magazines that significantly publish information on the baby care products and children clothing industry and market. The members are local market experts and international trend observers primarily in the European market which offer excellent marketing tools.
Baby Care Magazines International is the association of trade magazines that significantly publish information on the baby care products and children clothing industry and market. The BCMI aims to ensure that its membership represents a leading trade journal in each country. Right now the association has the following members:
The BCMI members after its annual meeting at the BCMI booth in Cologne, Kind + Jugend 2019.
The Association was formed with the objective of achieving closer co-operation between leading baby care products and children clothing trade magazines throughout Europe. This co-operation extends to:
- Exchanging information about the relevant market as developments occur.
- Members agreeing to recommend each other’s journals to potential advertisers, provided there is no conflict of interest.
- Members always being willing to co-operate with each other to foster the interest of the industry and of their publications where no conflicts of interest occur.
- The Association will aim to arrange at least one baby care products or children clothing company visit per year, which should be regarded as top priority by all members.
Created in 2004, Baby Care Magazines International, at the beginning a European association, became global in 2012 when the Chinese member joined.
In September 2004, a meeting promoted by Daniele Caroli, editor-in-chief of Il Giornale dell’Infanzia, the Italian baby care products trade magazine, gathered six similar journals which decided to create an association in order to make it possibile for the members to exchange market data, branch information and articles. The meeting took place in the press room of the Kind + Jugend fair in Cologne, and the organizers of the exhibition immediately asked the members of the association to be part, on a rotation basis, of the jury of the Innovation Award, which would be launched the following year. Ever since, the annual meeting of BCMI has taken place in Cologne during Kind + Jugend.
The six founding members – Baby Hobby and Leketøy, Norway; Baby Wereld, the Netherlands; Il Giornale dell’Infanzia, Italy; K-Boetiek/K-Boutique, Belgium; Nursery Today, United Kingdom; Puericultura Market, Spain – after having approved the association’s statute, which defines rights and duties of the member magazines and promotes their cooperation, elected Caroli as President for a three-year term, at the end of which he was succeeded by Filip Werniers, editor-in-chief of K-Boetiek.
BCMI members 2018 after its annual meeting at Kind + Jugend in Cologne.
BCMI members with Koelnmesse staff at K+J 2017.
In 2008, as Werniers had left his job to join a Belgian company in the toy business, Carola Siksma-Ruiters, publisher and editor-in-chief of Baby Wereld, was elected new President. In 2010 the association welcomed a new member, the Polish magazine Branża Dziecięca, and in 2012 two more journals joined: Leksaks Revyn (Sweden), a toy trade magazine which had added a nursery section, and Juvenile Products (now Nursery China), initially a supplement of Toy & Hobby, the official magazine of the China Toy & Juvenile Products Association. The next changes, in September 2014, concern the entry of the tenth member, baby&junior (Germany) and the election of a new President, Marek Jankowski, publisher and editor-in-chief of Branża Dziecięca. In 2018 the BCMI could welcome the new member Parents’ Choice/Vibor Roditeley from Russia, but also had to say goodbye to the founding member Il Giornale dell’Infanzia.
Tanja Kraemer, editor-in-chief of baby&junior, was elected as new President. The Belgian magazine K-Boetiek left the association in 2019. All BCMI magazines were affected by the COVID pandemic, with trade fairs being cancelled and advertising reduced; due to such reasons in 2020 publication of the Russian member magazine was suspended. In September 2022 the members met to appoint Daniele Caroli as new president in order to succeed to Tanja Kramer, no longer running baby&junior.
During these eighteen years, the association has consolidated its cooperation with Koelmesse, especially as regards the Kind + Jugend Innovation Award, and its members have been invited to attend international nursery fairs such as China Kids Expo in Shanghai (since 2011), Kids’ Time in Kielce, Poland (since 2012), and Puericultura Madrid (since 2014, no longer held). Delegations of BCMI members have also visited companies like Aerts/Childhome (Belgium), BabyBjörn (Sweden), Cybex (Germany), and attended international events staged in Europe by Dorel.
BCMI members at Kind & Jugend 2014 in Cologne.
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