A successful Spielwarenmesse encourages the toy business


There were great expectations for the 2023 edition of the Spielwarenmesse, the largest and most representative toy fair in the world, after a gap of three long years when the event was cancelled due to the pandemic, and they were met, or even exceeded: although 700 exhibitors were missing as compared with the 2019 show – 2,100 companies from 69 countries participated this year – and visitors dropped by 8% to 58,000 from 128 countries, the German toy exhibition, held for the 72nd time in Nuremberg (February 1-6), was considered a real success by anybody concerned. It is obvious that the war in Ukraine and the compulsory visa for Chinese visitors kept both exhibitors and visitors from several territories away. On the other hand, attendance from the US toy market was higher than ever, growing by almost 10%. Since most international toy markets registered turnover decreases in 2022, the positive feeling that was manifest in the Nuremberg fair halls pointed to better results in 2023.

All the leading companies in the international toy business were present. New products and concepts abounded. A significant shift toward sustainability was on the forefront everywhere. The Toys Go Green area enjoyed great acceptance with its presentation of the sustainability theme in four sections. There was strong focus on one of the three trends selected by the Spielwarenmesse together with the international TrendCommittee, namely Meta Toys, which opens new technological horizons for the toy business. The other trends were Discovery and Brands for Fans.

The usual itinerary through the halls underwent some changes as a few major companies were moved to different locations but those exhibitors eventually expressed satisfaction with the new placement. A survey revealed that 95% of exhibitors rated participation in the event as important or very important, and 92% declared themselves satisfied or very satisfied with the way it went. Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG, announced that 83% of the exhibitors were already making plans to take part again.

On January 31st, during the Spielwarenmesse Press Preview, six products received the coveted Toy Award: among them, there were EverEarth 7 in 1 Space Activity Cube by Ever Earth Europe (Baby & Infant Category, 0-3 years) and Yummy Bear Scale by Topbright (Preschool Category, 3-6 years). Paw Patrol AR Tattoo & Stickers by Holo Toyz was awarded a Toy Award for the Startup Category. Among the Soft Toys, Wooden Toys and Educational Toys areas, we met a broad selection of products relating to babies and infants. We noticed Montessori-inspired articles for the children’s room, extended employment of eco-friendly materials, wooden outdoor play equipment. Baby and infant toys were exhibited in several other halls of the Spielwarenmesse.

The next Spielwarenmesse’s dates will be announced within the end of February.


Click Here
Member Directory

Baby Care Magazines International is the association of respected trade magazines that significantly publish information on the baby care products and children clothing industry and market. The members are local market experts and international trend observers primarily in the European market which offer excellent marketing tools.


We work together to make your success happen.



Katja Keienburg

About us

baby&junior, the international trade magazine for children’s products and fashion, has been the mouthpiece of the trade and industry for over 60 years and is read in around 30 countries. baby&junior has the children’s market in its sights – always objective, always competent.

Appearing six times per year, baby&junior presents the latest outfitting products for babies and children including car seats, prams, furniture, textiles, care products and toys as well as children’s and maternity fashion. Reports and articles on trade fairs, associations, manufacturers, the retail trade and e-commerce complement the featured topics, whilst constituting a valuable decision-making tool for buyers.In September, the bi-lingual “Brand News by baby&junior” appears in an attractive newspaper format at the annual Kind + Jugend exhibition, featuring outstanding products as well as news about this important event for trade buyers. The magazine will contain innovations from all over the world and will be published digitally worldwide. It will focus on the innovations and highlights of the second half of the year. A wide range of products for baby and child is shown. baby&junior’s website – babyundjunior.de – and its English-language counterpart – babyundjunior.de/en – complement the print edition with current news items and industry reports as well as product information,competitions, picture galleries and interactive elements such as our daily social stream and our live blog at Kind + Jugend.
Our online portfolio also includes the baby&junior Newsletter and our social media presence on Facebook, Instagram and Twitter.

Contact us

For any questions regarding editorial articles, advertisements and advertorials, as well as production, please email Hans Henrik de Glasenapp at post@presstelegraph.no.

Phone: +47 941 98 482 / +47 22 44 05 06

Editor Anne-Grethe Burø can be emailed at agburo@frisurf.no.

Please download our mediaplan here: https://bhlportalen.no/priser

Baby, Hobby & Leketøy

Baby, Hobby & Leketøy

Anne-Grethe Burø


About us

Baby, Hobby & Leketøy and BHLportalen.no is a professional trade magazine, newsletter and website within its sector and industry, and is also the Norwegian representative member in both ITMA and BCMI and is published four times a year in Norwegian language, which is also easily read by Danes, Finns and Swedes.

Each issue contains valuable and relevant information about important suppliers to the professional retailers of baby equipment, safety articles, preschool toys, traditional toys for girls and boys, family games, data & video games and hobby articles for all ages. BHLs intention is to share all matters of baby and child safety issues.

Regular columns includes international, Scandinavian and national trade fair reports, as well as trend studies, security matters, kids fashion, new sales techniques and customer relations. Articles also deals with a.o. retail management, economy and product information. In other words; BHL is the information source you need to keep ahead of trade developments in the interesting Nordic region.

The trade journal, with its editorial desk in Oslo, is distributed on a regular basis to all Norwegian professional baby-, hobby- and toy suppliers, retailers, chains, affiliates, agents, importers and wholesalers, including some Swedish and Danish toy and baby equipment retailers.

Contact us

Address: BabyWereld B.V. – Postbus 151 – 1270 AD Huizen – The Netherlands
Telephone:  035-5242398
Email: ruiters@baby-wereld.nl

Baby Wereld

Baby Wereld

Carola Siksma-Ruiters


About us

For more than 20 years, BabyWereld has been the knowledge center for professionals in the baby industry. Through our media (trade magazine, website, newsletters, and social media) we reach retailers, manufacturers, and other professionals in the baby industry such as maternity care organizations, large daycare centers, and baby carrier consultants in the Netherlands, Belgium, and Luxembourg.

BabyWereld is the only trade magazine for baby specialty shops and anyone with a professional interest in baby and children’s products. This informative and trendy trade magazine offers plenty of inspiration for retailers of physical stores and webshops, buyers, manufacturers, suppliers, and professionals. BabyWereld is published four times a year and is filled with the latest baby and children’s products, international fair news, fascinating reports, stimulating columns, and practical background articles.
BabyWereld knows the baby and children’s market like no other, plays an important role internationally, and has a range of readers to be proud of.
Are you looking for someone who knows the baby market inside and out? We will be happy to give you tailored advice about this innovative and ever-changing baby market! Whether it’s about launching a new brand, branding a product or gathering information about retailers in the Benelux.

Contact us

For editorial opportunities email Urszula Kaszubowska on
For advertising please contact Agnieszka Wyszomirska on

Branża Dziecięca

Branża Dziecięca

Urszula Kaszubowska


About us

“Branza Dziecieca” is a Polish B2B magazine meant for toys and baby care products
retailers and wholesalers, both traditional and web-based. We are the official media
partner of  Polish Toy Association , the only trade organization for producers, importers and
distributors of toys and nursery products in Poland.

Important Facts
Circulation: 4000
Size: A4 (210 x 297 mm)
Publishing cycle: 7 issues per year
Distribution: paid subscriptions, trade fairs and events, free promotional send outs.
Readership: more than 90% of the readers are the owners of shops and wholesalers, one
copy is read by approx. 4 people, in 51% of cases it goes to the managers, 53% to

Our Topics
— toys and games
— prams and child car seats
— products & accessories for infants
— children’s furniture and decor
— kids clothing and shoes

The Content
— selling tips and business ideas
— legal regulations
— e-commerce
— bestsellers
— trade events reports
— market reviews
— consumer psychology
— kids marketing.

Contact us

For editorial opportunities or advertisement, advertorials and marketing requirements please contact Lena Hedö at lena@lekobaby.se or telephone +46 70 590 77 33

Interested in advertising? Click here to download our media plan.

Lek & Babyrevyn

Lek & Babyrevyn

Lena Hedö


About us

Established in 1959 Lek & Babyrevyn is the only trade magazine in Sweden for toys and baby care products. It has been writing about toys since the beginning and about baby care last 8 years. It is owned by the Swedish Toy Association and the printed magazine appears six times per year. A digital newsletter is also sent out.

Lek- & Babyrevyn is a trade magazine in Sweden and it contain all possible information about the toy and baby industry. It is read by almost all operators in the Swedish toy and baby trade. It also has some spread in the other Nordic countries.

Lek- & Babyrevyn presents industry and personal news, new laws and regulations, fair reports and product news. We do in-depth reportage on stores, chains, wholesalers ecommerce and manufacturers.

We monitor and report from trade fairs, both in Sweden and in the rest of the world. Thanks to cooperation within ITMA (International Toy Magazine’s Association) and BCMI (Babycare Magazines International) we also publish regular reports from the international market.

It is the perfect media if you want to reach the toy and baby industry in Sweden. Lena Hedö the editor in chief, has been in the toy and baby industry more than 40 years and has a great knowledge of the industry.

Interested in Advertising?

For editorial opportunities email Penny Franks on penny@lemapublihsing.co.uk. To discuss your marketing requirements, to receive a copy of Nursery Today’s Media Pack or the current Features List please contact Christine Contreras via email: christine@lemapublishing.co.uk or telephone: +44 (0) 776 4154350.
Nursery Today

Nursery Today

Penny Franks


About us

Established in 1997, Nursery Today is the only UK trade publication published monthly and mailed as a printed magazine together with a digital edition online via the Nursery Today website (www.nurserytoday.co.uk) plus various social media platforms (LinkedIN/Instagram) to professionals working on all sides of the nursery business. With regular news, product features, profiles, retailer profiles, Trade Talk, exclusives and regular columnists, it is an essential read for anyone working within the nursery trade – be they retailer, supplier or anyone in between. Having worked with nursery manufacturers for many years, Nursery Today provides you with all the advice needed to increase sales of any nursery products to the UK market. Whether, you have one product or hundreds of ranges, there’s something to suit all.
Nursery Today enjoys a tremendous level of advertising support because we fulfil advertisers requirements, delivering a publication that reaches all of their target audience and which, most importantly, they know their customers want to read. Nursery Today advertisers know where their money works best for them – in an established title, run by people who know the nursery trade, Nursery Today magazine continues to prove itself as the UK’s number one monthly nursery trade journal.
Penny Franks, as Editor, brings a wealth of experience drawn from over 25 years working within trade and consumer press. As a parent herself she understands the necessity for nursery products and naturally their relevant safety standards.
Penny has worked on Nursery Today as Editor for over 15 years and within this time has generated a great understanding and knowledge of the Nursery sector, working closely with both manufacturers, suppliers and nursery retailers. From this association, Penny has a superb understanding of not only what will become the next ‘must have’, consumer trends and current ‘hot sellers’, but also the relationships between nursery manufacturers, suppliers, retailers and the consumer.
Nursery China

Nursery China

May Liang


About us

The Toy China & Nursery China magazine is an authoritative media for toys and baby products industry, approved by the General Administration of Press and Publication. It is not only an interactive publication that connects brand owners and distributors, but also the only publication representing China toys and baby products industry at ITMA and BCMI. The magazine is distributed free of charge to domestic distributors and member companies, and is widely subscribed by various types of industry insiders, toy lovers and consumers across the country.

The magazine is committed to becoming an in-depth content media in the field of toys and baby products and forming a self-media matrix with CTJPA’s WeChat public account, official website, and other new media platforms. Adhering to the tenet of keeping an close eye on the market and serving the industry, we are making every effort to create “Special Topics”, “Featured Interviews”, “Industry Focus”, “Enterprise Observation”, “New Forces” and other columns to provide the industry with the most comprehensive, in-depth and time-efficient policy interpretation, market data, classic cases, industry analysis and other content, thus to promote industry innovation and development.

Interested in Advertising?

For editorial opportunities email Carmina Meneses on cmeneses@interempresas.net

For advertising please contact Marc Alsina on malsina@interempresas.net

Puericultura Market

Puericultura Market

Emili Alsina


About us

PUERICULTURA Market is the only specialized media for the childcare industry in Spain.
Since 1992, it has been the leading industry media for professionals to keep abreast of all the latest trends, developments and innovations related to the childcare industry.
The audience is made up of specialized childcare retailers, manufacturers and other industry professionals: trade fairs, superstores, childcare-toy retailers, childcare-furniture retailers, childcare-clothing retailers, associations, representatives, franchises, e-commerce, etc.
The magazine transfer knowledge through analytical articles, information on trends, reports from national and international trade fairs, news items, special reports by product category or interviews with leading industry professionals.
We publish the PUERICULTURA Market magazine every two months and keep in constant contact with the industry thanks to the website www.puericulturamarket.com, digital editions of the magazine, the weekly e-newsletter and social media.




went global

Get in Touch

Please use the form below to get in touch or email us at bcmi@babycaremagazines.com.

13 + 3 =