Appearing six times per year, baby&junior presents the latest outfitting products for babies and children including car seats, prams, furniture, textiles, care products and toys as well as children’s and maternity fashion. Reports and articles on trade fairs, associations, manufacturers, the retail trade and e-commerce complement the featured topics, whilst constituting a valuable decision-making tool for buyers.In September, the bi-lingual “Brand News by baby&junior” appears in an attractive newspaper format at the annual Kind + Jugend exhibition, featuring outstanding products as well as news about this important event for trade buyers. The magazine will contain innovations from all over the world and will be published digitally worldwide. It will focus on the innovations and highlights of the second half of the year. A wide range of products for baby and child is shown. baby&junior’s website – babyundjunior.de – and its English-language counterpart – babyundjunior.de/en – complement the print edition with current news items and industry reports as well as product information,competitions, picture galleries and interactive elements such as our daily social stream and our live blog at Kind + Jugend.
Our online portfolio also includes the baby&junior Newsletter and our social media presence on Facebook, Instagram and Twitter.

Each issue contains valuable and relevant information about important suppliers to the professional retailers of baby equipment, safety articles, preschool toys, traditional toys for girls and boys, family games, data & video games and hobby articles for all ages. BHLs intention is to share all matters of baby and child safety issues.

Regular columns includes international, Scandinavian and national trade fair reports, as well as trend studies, security matters, kids fashion, new sales techniques and customer relations. Articles also deals with a.o. retail management, economy and product information. In other words; BHL is the information source you need to keep ahead of trade developments in the interesting Nordic region.

The trade journal, with its editorial desk in Oslo, is distributed on a regular basis to all Norwegian professional baby-, hobby- and toy suppliers, retailers, chains, affiliates, agents, importers and wholesalers, including some Swedish and Danish toy and baby equipment retailers.

BabyWereld is the only trade magazine for baby specialty shops and anyone with a professional interest in baby and children’s products. This informative and trendy trade magazine offers plenty of inspiration for retailers of physical stores and webshops, buyers, manufacturers, suppliers, and professionals. BabyWereld is published four times a year and is filled with the latest baby and children’s products, international fair news, fascinating reports, stimulating columns, and practical background articles.
BabyWereld knows the baby and children’s market like no other, plays an important role internationally, and has a range of readers to be proud of.
Are you looking for someone who knows the baby market inside and out? We will be happy to give you tailored advice about this innovative and ever-changing baby market! Whether it’s about launching a new brand, branding a product or gathering information about retailers in the Benelux.

Important Facts
Circulation: 3700
Size: A4 (205 x 288 mm)
Publishing cycle: 7 issues per year
Distribution: paid subscriptions, trade fairs and events, free promotional send outs.
Readership: more than 90% of the readers are the owners of shops and wholesalers, one copy is read by approx. 4 people, in 51% of cases it goes to the managers, 53% to salespersons.

Our Topics
— toys and games
— prams and child car seats
— products & accessories for infants
— children’s furniture and decor
— kids clothing and shoes

The Content
— selling tips and business ideas
— legal regulations
— e-commerce
— bestsellers
— trade events reports
— market reviews
— consumer psychology
— kids marketing.

Lek- & Babyrevyn is a trade magazine in Sweden and it contain all possible information about the toy and baby industry. It is read by almost all operators in the Swedish toy and baby trade. It also has some spread in the other Nordic countries.

Lek- & Babyrevyn presents industry and personal news, new laws and regulations, fair reports and product news. We do in-depth reportage on stores, chains, wholesalers ecommerce and manufacturers.

We monitor and report from trade fairs, both in Sweden and in the rest of the world. Thanks to cooperation within ITMA (International Toy Magazine’s Association) and BCMI (Babycare Magazines International) we also publish regular reports from the international market.

It is the perfect media if you want to reach the toy and baby industry in Sweden. Lena Hedö the editor in chief, has been in the toy and baby industry more than 40 years and has a great knowledge of the industry.

The magazine is committed to becoming an in-depth content media in the field of toys and baby products and forming a self-media matrix with CTJPA’s WeChat public account, official website, and other new media platforms. Adhering to the tenet of keeping an close eye on the market and serving the industry, we are making every effort to create „Special Topics”, „Featured Interviews”, „Industry Focus”, „Enterprise Observation”, „New Forces” and other columns to provide the industry with the most comprehensive, in-depth and time-efficient policy interpretation, market data, classic cases, industry analysis and other content, thus to promote industry innovation and development.

About us

PUERICULTURA Market is the only specialized media for the childcare industry in Spain.
Since 1992, it has been the leading industry media for professionals to keep abreast of all the latest trends, developments and innovations related to the childcare industry.
The audience is made up of specialized childcare retailers, manufacturers and other industry professionals: trade fairs, superstores, childcare-toy retailers, childcare-furniture retailers, childcare-clothing retailers, associations, representatives, franchises, e-commerce, etc.
The magazine transfer knowledge through analytical articles, information on trends, reports from national and international trade fairs, news items, special reports by product category or interviews with leading industry professionals.
We publish the PUERICULTURA Market magazine every two months and keep in constant contact with the industry thanks to the website www.puericulturamarket.com, digital editions of the magazine, the weekly e-newsletter and social media.