About Branża Dziecięca

“Branza Dziecieca” is a Polish B2B magazine meant for toys and baby care products
retailers and wholesalers, both traditional and web-based. We are the official media
partner of Polish Toy Association , the only trade organization for producers, importers and
distributors of toys and nursery products in Poland.

Important Facts
Circulation: 4000
Size: A4 (210 x 297 mm)
Publishing cycle: 7 issues per year
Distribution: paid subscriptions, trade fairs and events, free promotional send outs.
Readership: more than 90% of the readers are the owners of shops and wholesalers, one
copy is read by approx. 4 people, in 51% of cases it goes to the managers, 53% to
salespersons.

Our Topics
— toys and games
— prams and child car seats
— products & accessories for infants
— children’s furniture and decor
— kids clothing and shoes

The Content
— selling tips and business ideas
— legal regulations
— e-commerce
— bestsellers
— trade events reports
— market reviews
— consumer psychology
— kids marketing.