The latest trade fairs organized by the Hong Kong Trade Development Council (HKTDC) recorded encouraging traffic and exhibitor participation, with many buyers placing orders at the fairground. The recent reopening of the Hong Kong-Mainland China border and resumption of international travel has helped drive the industry’s response, allowing buyers and exhibitors to seize opportunities. 

Across four days, the 49th HKTDC Hong Kong Toys & Games Fair, 14th HKTDC Hong Kong Baby Products Fair and the 21st Hong Kong International Stationery & School Supplies Fair welcomed over 21,000 buyers from some 100 countries and regions who participated physically and online. More than 12,200 buyers attended the three fairs in-person.

This year’s fairs featured an assortment of new products from more than 1,000 exhibitors, occupying less space than in the previous editions.

Non-local buyers travelled from near and far to join the physical fairs, including Mainland China, ASEAN, India, Japan, Korea and Taiwan. European buyers came from, amongst others, the Czech Republic, France, Hungary, Italy, Poland and the United Kingdom, while buyers from the Middle East and Brazil, Chile and the United States took part as well.

The first three trade fairs of the year adopted – until January 19 – the HKTDC’s new EXHIBITION+ model, which includes not only the physical shows, but also virtual access facilitated by its smart business matching platform Click2Match, connecting exhibitors and buyers online. It proved to be an easy-to-use platform.
The Baby Products Fair featured pavilions from Korea and the Hong Kong Children, Babies, Maternity Industries Association, showcasing a wide assortment of products.