About Lek & Babyrevyn

Established in 1959 Lek & Babyrevyn is the only trade magazine in Sweden for toys and baby care products. It has been writing about toys since the beginning and about baby care last 8 years. It is owned by the Swedish Toy Association and the printed magazine appears six times per year. A digital newsletter is also sent out.

Lek- & Babyrevyn is a trade magazine in Sweden and it contain all possible information about the toy and baby industry. It is read by almost all operators in the Swedish toy and baby trade. It also has some spread in the other Nordic countries.

Lek- & Babyrevyn presents industry and personal news, new laws and regulations, fair reports and product news. We do in-depth reportage on stores, chains, wholesalers ecommerce and manufacturers.

We monitor and report from trade fairs, both in Sweden and in the rest of the world. Thanks to cooperation within ITMA (International Toy Magazine’s Association) and BCMI (Babycare Magazines International) we also publish regular reports from the international market.

It is the perfect media if you want to reach the toy and baby industry in Sweden. Lena Hedö the editor in chief, has been in the toy and baby industry more than 40 years and has a great knowledge of the industry.