About Lek & Baby

Founded in 1959, Lek & Baby is the only trade magazine in Sweden dedicated to toys
and baby products. The magazine has been covering toys since its inception and baby products since 2013. It is owned by the Swedish Toy and Baby Association. The magazine is published six times
per year and is complemented by digital newsletters.

Lek & Baby is a Swedish trade magazine that contains all possible information about the toy and baby industry. It is read by almost all operators
in the Swedish toy and baby trade and also
has some readership in other Nordic countries.

Lek & Baby presents industry and personal news, new laws and regulations, fair reports, and product news. We produce in-depth reports on stores, chains, wholesalers, e-commerce, and manufacturers.

We monitor and report from trade fairs,
both in Sweden and internationally.
Thanks to collaborations within ITMA (International Toy Magazine’s Association)
and BCMI (Babycare Magazines International),
we also regularly publish reports from
the international market.

It is the perfect channel for those looking
to reach the toy and baby industry in Sweden.
Jennifer Rydén is the editor-in-chief of the magazine.