A successful Spielwarenmesse encourages the toy business


There were great expectations for the 2023 edition of the Spielwarenmesse, the largest and most representative toy fair in the world, after a gap of three long years when the event was cancelled due to the pandemic, and they were met, or even exceeded: although 700 exhibitors were missing as compared with the 2019 show – 2,100 companies from 69 countries participated this year – and visitors dropped by 8% to 58,000 from 128 countries, the German toy exhibition, held for the 72nd time in Nuremberg (February 1-6), was considered a real success by anybody concerned. It is obvious that the war in Ukraine and the compulsory visa for Chinese visitors kept both exhibitors and visitors from several territories away. On the other hand, attendance from the US toy market was higher than ever, growing by almost 10%. Since most international toy markets registered turnover decreases in 2022, the positive feeling that was manifest in the Nuremberg fair halls pointed to better results in 2023.

All the leading companies in the international toy business were present. New products and concepts abounded. A significant shift toward sustainability was on the forefront everywhere. The Toys Go Green area enjoyed great acceptance with its presentation of the sustainability theme in four sections. There was strong focus on one of the three trends selected by the Spielwarenmesse together with the international TrendCommittee, namely Meta Toys, which opens new technological horizons for the toy business. The other trends were Discovery and Brands for Fans.

The usual itinerary through the halls underwent some changes as a few major companies were moved to different locations but those exhibitors eventually expressed satisfaction with the new placement. A survey revealed that 95% of exhibitors rated participation in the event as important or very important, and 92% declared themselves satisfied or very satisfied with the way it went. Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG, announced that 83% of the exhibitors were already making plans to take part again.

On January 31st, during the Spielwarenmesse Press Preview, six products received the coveted Toy Award: among them, there were EverEarth 7 in 1 Space Activity Cube by Ever Earth Europe (Baby & Infant Category, 0-3 years) and Yummy Bear Scale by Topbright (Preschool Category, 3-6 years). Paw Patrol AR Tattoo & Stickers by Holo Toyz was awarded a Toy Award for the Startup Category. Among the Soft Toys, Wooden Toys and Educational Toys areas, we met a broad selection of products relating to babies and infants. We noticed Montessori-inspired articles for the children’s room, extended employment of eco-friendly materials, wooden outdoor play equipment. Baby and infant toys were exhibited in several other halls of the Spielwarenmesse.

The next Spielwarenmesse’s dates will be announced within the end of February.


Click Here

The passion and dedication that go into products “made in Italy” 100% are the reasons behind the success of Okbaby, a world leading company in the baby product industry, that has been working for 38 years on the development of new ideas to meet parent and baby needs through the construction of products conforming to all applicable safety, versatility and design requirements, as well as featuring maximum ease of use on a daily basis. This is the reason why nowadays Okbaby distributes its articles in over 50 countries the world over. Okbaby has attained the goal it has always rated as top priority: wellbeing and total safety for the children.

For 2014, Okbaby presents its latest baby bathtubs, a restyled version of Onda and the smaller Onda Baby model.


Life is an endless source of creativity and surprise, while also representing the integral and automatic conservation of our entire past
Henri Bergson

The restyling of Okbaby’s famous Onda bathtub can be summed up in this quote by Henri Bergson.

Onda has updated its aesthetic features while preserving intact and unaltered those particular highlights which define the originality of the product and constitute its unmistakable design signature. The highly impacting and distinctive elements which, down through the years, consumers have come to rely on, such as the three resting points and the double seating position, remain unchanged.

Onda has evolved with a new formal design. A bathtub of unmistakable appeal and even softer lines which, at the same time, has preserved its characteristic simple traditional styling. Onda combines such heterogeneous elements as a pared-down design and sinuosity, alternating light fluid lines with timeless features of a more rigid and austere nature.


  • Ergonomic design
  • Two seating positions: 0/6 months and 6 months/1 year
  • Three resting points: two for the armpits and one between the legs
  • Fitted with a plug for rapid water drainage
  • Built-in micro-encapsulated liquid crystal digital thermometer with recommended maximum water level indicator
  • Overall bathtub dimensions: L 53 cm x H 28 cm x D 93 cm

Optional extras:

  • Adjustable supporting bar for positioning the baby bathtub onto an adult-sized bathtub
  • Folding trestle to use as a bathtub support or combined with a mattress as a nappy changing table

Onda Baby

Owing to its reduced dimensions Onda Baby adapts perfectly to small bathrooms and, above all, is ideal for use in a shower.

Mainly characterized by light weight and compactness, features that are reflected in its shape and material, this bathtub provides a versatile and original solution.

Despite the fact that this bathtub is mainly designed to be practical and functional, Onda Baby shows no lack of refined details or indeed any of the features or peculiarities distinguishing the entire Onda bathtub line. Hence its outstanding internal ergonomic design and the in-between leg support, which ensure all the comfort and safety consumers expect from Onda bathtubs.

Despite its delicate appearance, new Onda Baby is strong and resistant, while guaranteeing maximum safety and a long product life. It is possible to use the handy and practical trestle accessory in combination with the bathtub to facilitate its use.

Onda Baby is a most versatile bathtub that lends itself to being used in various ways; in fact, owing to its linear yet original shape, it adapts well to any type of shower tray or any perfectly flat surface, in both traditional or modern interiors.


  • Ergonomic design
  • Compact and lightweight, easy to carry
  • For babies aged: 0-12 months
  • Fitted with in-between leg support
  • Fitted with a plug for rapid water drainage
  • Fitted with anti-slip rubber parts for greater stability on the supporting surface
  • Overall bathtub dimensions: L 42 cm x H 24 cm x D 63 cm
  • Minimum internal shower tray dimensions required for positioning the baby bathtub: 60 cm x 60 cm
  • Weight: 950 g
  • Maximum capacity: 16 litres

Optional extras:

  • Folding trestle to use as a bathtub support or combined with a mattress as a nappy changing table
Okbaby Tel: +39 035 830004 Fax: +39 035 832961 E-mail: silvia.erli@okbaby.it

Visit Okbaby at Kind + Jugend 2013: hall 11.2, stand E 010

Download OKbaby: new selection of baby bathtubs – English/German version (PDF, 988 kB)