A successful Spielwarenmesse encourages the toy business


There were great expectations for the 2023 edition of the Spielwarenmesse, the largest and most representative toy fair in the world, after a gap of three long years when the event was cancelled due to the pandemic, and they were met, or even exceeded: although 700 exhibitors were missing as compared with the 2019 show – 2,100 companies from 69 countries participated this year – and visitors dropped by 8% to 58,000 from 128 countries, the German toy exhibition, held for the 72nd time in Nuremberg (February 1-6), was considered a real success by anybody concerned. It is obvious that the war in Ukraine and the compulsory visa for Chinese visitors kept both exhibitors and visitors from several territories away. On the other hand, attendance from the US toy market was higher than ever, growing by almost 10%. Since most international toy markets registered turnover decreases in 2022, the positive feeling that was manifest in the Nuremberg fair halls pointed to better results in 2023.

All the leading companies in the international toy business were present. New products and concepts abounded. A significant shift toward sustainability was on the forefront everywhere. The Toys Go Green area enjoyed great acceptance with its presentation of the sustainability theme in four sections. There was strong focus on one of the three trends selected by the Spielwarenmesse together with the international TrendCommittee, namely Meta Toys, which opens new technological horizons for the toy business. The other trends were Discovery and Brands for Fans.

The usual itinerary through the halls underwent some changes as a few major companies were moved to different locations but those exhibitors eventually expressed satisfaction with the new placement. A survey revealed that 95% of exhibitors rated participation in the event as important or very important, and 92% declared themselves satisfied or very satisfied with the way it went. Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG, announced that 83% of the exhibitors were already making plans to take part again.

On January 31st, during the Spielwarenmesse Press Preview, six products received the coveted Toy Award: among them, there were EverEarth 7 in 1 Space Activity Cube by Ever Earth Europe (Baby & Infant Category, 0-3 years) and Yummy Bear Scale by Topbright (Preschool Category, 3-6 years). Paw Patrol AR Tattoo & Stickers by Holo Toyz was awarded a Toy Award for the Startup Category. Among the Soft Toys, Wooden Toys and Educational Toys areas, we met a broad selection of products relating to babies and infants. We noticed Montessori-inspired articles for the children’s room, extended employment of eco-friendly materials, wooden outdoor play equipment. Baby and infant toys were exhibited in several other halls of the Spielwarenmesse.

The next Spielwarenmesse’s dates will be announced within the end of February.


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2014 marks the launch of a new project aimed at supplying a complete product range for babies and toddlers comprising  furnishing elements as well as strollers and prams. The company’s focus on design has led Pali to study new product lines endowed with the necessary characteristics to meet national and international market requirements, while  remaining faithful to its own distinctive style and characteristic high quality.

With regard to bedroom furnishings, there are new collections in the pipeline to satisfy all tastes: from the modern style with minimal lines and strong accent on materials to traditional collections with a softly rounded formal design, antiqued finishes and wood trims, all of which are accessorized with coordinated textiles.

All eyes are focused on the new Chef highchair, the latest addition to the company’s vast product range due to be launched in the Autumn; this is a multifunctional product fitted with a play arch and various seating positions, an original yet simple design that adapts to any type of kitchen.

To complete the product offering, the new Tre.9 has just been launched. It owes its name to the weight of the article itself (3.9 kg), making it one of the lightest on the market. Practical, manoeuvrable and compact, this is the ideal stroller for mums with baby in tow, whether travelling or just getting around town; it unfolds easily with one-hand release and is no trouble at all to pop in the car boot, enabling mum to hold her baby in her arms at the same time. Tre.9 is available in four dazzling fashion colours: coral red, carioca green, turquoise and purple.

Pali Tel: +39 0432 756074 Fax: +39 0432 757623 e-mail: info@pali.it

Download Pali: An unmistakable style – English/German version (PDF, 1.03 MB)