A successful Spielwarenmesse encourages the toy business


There were great expectations for the 2023 edition of the Spielwarenmesse, the largest and most representative toy fair in the world, after a gap of three long years when the event was cancelled due to the pandemic, and they were met, or even exceeded: although 700 exhibitors were missing as compared with the 2019 show – 2,100 companies from 69 countries participated this year – and visitors dropped by 8% to 58,000 from 128 countries, the German toy exhibition, held for the 72nd time in Nuremberg (February 1-6), was considered a real success by anybody concerned. It is obvious that the war in Ukraine and the compulsory visa for Chinese visitors kept both exhibitors and visitors from several territories away. On the other hand, attendance from the US toy market was higher than ever, growing by almost 10%. Since most international toy markets registered turnover decreases in 2022, the positive feeling that was manifest in the Nuremberg fair halls pointed to better results in 2023.

All the leading companies in the international toy business were present. New products and concepts abounded. A significant shift toward sustainability was on the forefront everywhere. The Toys Go Green area enjoyed great acceptance with its presentation of the sustainability theme in four sections. There was strong focus on one of the three trends selected by the Spielwarenmesse together with the international TrendCommittee, namely Meta Toys, which opens new technological horizons for the toy business. The other trends were Discovery and Brands for Fans.

The usual itinerary through the halls underwent some changes as a few major companies were moved to different locations but those exhibitors eventually expressed satisfaction with the new placement. A survey revealed that 95% of exhibitors rated participation in the event as important or very important, and 92% declared themselves satisfied or very satisfied with the way it went. Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG, announced that 83% of the exhibitors were already making plans to take part again.

On January 31st, during the Spielwarenmesse Press Preview, six products received the coveted Toy Award: among them, there were EverEarth 7 in 1 Space Activity Cube by Ever Earth Europe (Baby & Infant Category, 0-3 years) and Yummy Bear Scale by Topbright (Preschool Category, 3-6 years). Paw Patrol AR Tattoo & Stickers by Holo Toyz was awarded a Toy Award for the Startup Category. Among the Soft Toys, Wooden Toys and Educational Toys areas, we met a broad selection of products relating to babies and infants. We noticed Montessori-inspired articles for the children’s room, extended employment of eco-friendly materials, wooden outdoor play equipment. Baby and infant toys were exhibited in several other halls of the Spielwarenmesse.

The next Spielwarenmesse’s dates will be announced within the end of February.


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The Florentine firm Picci, founded by Paola Cherubini in 1970, is a leading company in the little children’s textile sector.

Picci now handles almost 500 articles of different types and makes, from fabrics to bedroom accessories, bathroom sets, cradles and cots. The items comprise different coordinated lines, developed for the two brands Picci and Dili Best.

The New Collections

In 2014 Picci will present three new collections: Bubi, Sugar and Muffin.

Bubi is a joyful, fun and colourful line available in two different shades with a zoo animal theme: complete with furniture elements and accessories, this line represents Picci’s entry level. The colours of the collection are natural/biscuit and baby pink with a touch of raspberry.

Sugar, on the other hand, is made from traditional 100% cotton fabrics in baby colours. Featuring a delightful puppy, it manages to express delicacy, sobriety and elegance.  The collection is available in two colourways: white/soft pink and white/soft blue.

Picci also presents a collection that is almost entirely played out in cream: Muffin, with its contemporary, no-fuss design, is perfect for tiny babies. Its theme story is a charming little bear. The fabrics of the Muffin collection are embellished by little damask inserts.

The Florentine company completes its catalogue for the 2014 season by further extending its accessory section with a wide selection of articles in natural materials (bamboo and spelt hull), basics (in plain coloured fabrics without embroidery) and sanitary products, while the firm continues to specialize in cots and baby bath-changing table combos to offer a countless variety of configurations with trims, handles and knobs coordinated with its textile products.

For 2014, the Dili Best brand presents its new collection: Miró.

Original colours, refinement and research into materials and details are the characteristic features of this season’s new proposal.  Super neutral colours define Miró, which is available in “taupe”, furniture included, or in total white.  Particularly worth noting is the introduction of a chest with a concealed drawer, as an alternative to the simpler solution of baby bath-changing table with tub.


Tel: +39 055 3412241 Fax: +39 055 374485 e-mail: info@picci.it

Visit Picci at Kind + Jugend 2013: hall 10.1, stand C 008

Download Picci: Catering for All Tastes – English/German version (PDF, 785 kB)