Survey on the impact of the Corona crisis – Part 6: Russian Federation


The health crisis and the nursery business
The coronacrisis has caused a dramatic change in our industry. Now the BCMI members report about the current business situation resulting from the coronavirus infection in various countries. Read here in a new series of articles on how industry, retailers and consumers have been affected by the pandemic.

Part 6: Russian Federation

Tatyana Butskaya, publisher of Parents’ Choice and President of the Vybor Roditeley association

Tatyana Butskaya

How are nursery producers/distributors in your country doing right now?

“According to the results of a research carried out by INFOline Internet portal, 25% of Russian suppliers and retailers are expecting a 10% decrease of sales by the end of 2020, a remarkable recession as compared to last year. Despite the fact that retail shops in many regions have resumed their work, consumer demand has dropped significantly. As it usually happens in times of crisis, people tend to spend less. Online retail shops, on the contrary, show exponential sales growth, but demand is shifting towards cheaper products. Market players put hopes on deferred demand, as families with newborns will still need strollers and car seats when self-isolation is over. Many big producers don’t lay off the staff and don’t want to lose valuable specialists, but make use of support measures offered by the government.”