by Admin, January 25, 2023

On 31 January the PressPreview marks the start of the Spielwarenmesse, the world leading toy fair, in the traditional way. In this concentrated innovations show, well-known exhibitors, brands and startups present their product ideas to representatives of the national and international media with plenty of action, in the NCC Ost at the Nuremberg Exhibition Centre. For the first time, this kick-off event includes presentation of the ToyAward.

Some 50 manufacturers will present their new products and invite people to try them out, on stands set up specifically for the PressPreview. This year, particular emphasis will be given to the Startup Area. The ToyTrends ‘Discover!’, ‘Brands for Fans’ and ‘MetaToys’ will be brought to life with examples of products. Presentation of the ToyAward is another highlight. At the heart of the event on the stage in the NCC Ost, outstanding product ideas in six categories will receive the international expert jury’s awards. This awards ceremony, which will also be streamed live on Spielwarenmesse Digital, takes place at 12 o’clock. 

At this year’s Spielwarenmesse (February 1–5 2023), a total of 15 countries will be exhibiting on international shared stands. France, Uzbekistan and Ukraine will be represented for the first time. The International Pavilions provide exhibitors with a good entry point to the market and retailers with a rapid overview. In total, 259 businesses will be taking part on the International Pavilions, which already have a long tradition. Many nations have been represented here for several years and contribute to the highly international nature of the event. Those who are interested can find further information about the national pavilions on the web page

The Spielwarenmesse will at last be bringing the entire sector back together again and presenting the latest trends, products and topics. The familiar presentation area in Hall 3A offers further added value: in the Toy Business Forum, the audience can look forward to 18 international speakers with 21 exciting presentations on trends in toys and in retailing, digitalisation and the metaverse, not to mention sustainability and diversity. The online platform, Spielwarenmesse Digital, will continue to provide useful additional services.

The fair also boasts a broad selection of products relating to babies and infants. Many toy retailers have successfully integrated toys and equipment for babies into their shops and the trend is rising. Quality, stimulation and safety as well as design and sustainability are particularly to the fore in product innovations from HABA, Lässig, Sebra, sigikid and other exhibitors. In keeping with buyer interests, this product group, an attractive add-on range for visitors to the Spielwarenmesse, is integrated among the Soft Toys, Wooden Toys and Educational Toys areas.